Admittedly so, this has little to do with social media, new online media, or building your brand online…..or does it?

Newsweek published the Top 500 US Green Companies the other month (and yes, I am just getting around to talking about it).  They rated these companies based on their: Environmental Impact Score, Green Policies and Performance, and Reputation Survey. 

I bring this information to your attention for two reasons. 

First off, I think it is extremely important to know where our US Companies rank in their endeavor to becoming more environmentally conscious. 

Secondly, I have been monitoring the press on this list for some time now and have not come across much (the use of Google Alerts has been extremely instrumental); highly disappointed.  There were countless avenues they could have taken advantage of to discuss their ranking (especially those on top): from Twitter to blogging about it. 

What can we learn?  When building your online reputation, discuss the positives about your brand/company/service.  Do not be afraid to boast at times.  You’ll need much more positive news flying around the internet for every one negative comment. 

Click here to access the list and their reviews.