Jon Bishop from johnbishop.com had another great article the other day: Get More ReTweets Out Of Your ReTweet Button. In the article, Bishop discusses some of the important functions your retweet button should do/have. A few of  his suggestions include:

• Shorten your link
• Use retweetable titles
• Give you credit
• Make it simple

These are some great suggestions, and are often overlooked (as Bishop comments as well) by many. Additionally, I think a major missed opportunity in the world of twitter (and the knowledge of search engines pulling your tweets) is keywords. Not only do keywords allow you to be found on twitter searches (for tweets or for people) but also allows followers and users alike to quickly understand who you are, what you do, and what this tweet may be about.

Using the K.I.S.S. rule is best on Twitter; keep it simple with shorter and trackable links, make sure people can easily find you, and use keywords in the tweet and title. By keeping it simple, you allow more characters to be used by 2nd or 3rd dregree RT’s!