If I read your tweet on Twitter, I sure do not want to read it when I open my Facebook. And I sure as heck do not want to read it a third time on LinkedIn.

A few weeks ago it was announced that your tweets can automatically post to your LinkedIn account. Unfortunately the same option is available for Facebook. Why do I say unfortunately, you ask? As a user of all three spaces, I am consistently on LinkedIn, Facebook, and Twitter.

If I read your tweet on Twitter, I sure do not want to read it when I open my Facebook. And I sure as heck do not want to read it a third time on LinkedIn.

Though some can argue branding purposes and the ‘ol “see my logo or message 36 times and you will recognize me” and rightfully so, but I challenge this mentality and strategy.

I am more likely to see your updates on Facebook and LinkedIn, and more likely to learn more because of the increase in character space allowance. Twitter is more of a 50/50. However, once I recognize that you really want me to read the tweets, there is an increased chance of me changing the settings on what I see from you or changing our connection status on other social media platforms.

As a social media consultant, I hear hundreds (or even thousands) of social media strategies and approaches. Some work and some don’t. Social media strategy should revolve, reflect, and assist your brand strategy, marketing strategy, and sales strategy -BUT, it should also revolve around your audience, potential customers. Think about what they want to see, hear, read, and be engaged in.

Below, just to share, are some brief thoughts and how I use Facebook, Twitter, LinkedIn:

I follow people on Facebook because it’s personal; I can learn and get to know more about their life, professionally and personal.

I use Facebook to let people know more about me; more about the person behind that business card. I also think status updates are longer lasting, can explain more, and call action.

I connect with people on LinkedIn because it’s professional; I learn more about their professional history, can see connections, how I am connected to other folks. Additionally my connections are open to my network, and I encourage introduction requests (if it makes sense)

I follow people on Twitter because I am interested in what they have to say, learn what they are reading and discussing, and for the instant conversations that can be had. It’s an open networking event where people interrupting to give their opinion is not only acceptable, but encouraged.


Admittedly so, this has little to do with social media, new online media, or building your brand online…..or does it?

Newsweek published the Top 500 US Green Companies the other month (and yes, I am just getting around to talking about it).  They rated these companies based on their: Environmental Impact Score, Green Policies and Performance, and Reputation Survey. 

I bring this information to your attention for two reasons. 

First off, I think it is extremely important to know where our US Companies rank in their endeavor to becoming more environmentally conscious. 

Secondly, I have been monitoring the press on this list for some time now and have not come across much (the use of Google Alerts has been extremely instrumental); highly disappointed.  There were countless avenues they could have taken advantage of to discuss their ranking (especially those on top): from Twitter to blogging about it. 

What can we learn?  When building your online reputation, discuss the positives about your brand/company/service.  Do not be afraid to boast at times.  You’ll need much more positive news flying around the internet for every one negative comment. 

Click here to access the list and their reviews.

A good friend of mine forwarded an article on proven ways to get retweeted on twitter.  I think she sent this article because she knew I would enjoy and she knew I would have more than two cents to talk about.

Boy was she correct.

This is a subject that many brands are looking to conquer and learn how.  I’ll tell you one thing, bar none, there is NO guaranteed way to get retweeted.  It’s similar to guaranteeing a person will be in a certain mindset, have the same schedule every day.  If you can guarantee that, I know a lot of extremely large brands who would pay through the nose for this.

It simply is not true. 

However, the article does have some wonderful pointers, enough so that I have decided to share it with you – but with the previous disclaimers. 

A few of the proven (based on numbers – not percentages, which I think is where the author looses me) methods include: what URL shorteners to use, common words and phrases and punctuation.

I will agree here.  Take your time to use the correct punctuation and words/phrases and I might be more inclined to retweet you.  However, content is still king and will overrule many of these. 

Give me a tweet with information, catchy, and link to a good article and I will resend [retweet] to my followers. 

Click here to read the full article.

Not About YOU

There was a great article written by Gini Dietrich (Chief Executive Officer of Arment Dietrich Public Relations) in Franchise Times in the October 2009 issue: Social Media 101 – Newfangled networking only works if it’s not all about you.

In the article, Dietrich discusses the importance of figuring out what your goals are for your social media [communication] program before setting your strategy.

According to statistics on the Socialnomics blog, 78 percent of consumers trust peer recommendations while only 14 percent trust traditional advertisements. And peer recommendations come in all forms—at a weekend soccer game, around the water cooler, and on social networks.

Worth checking out the entire article.  Click here to access Dietrich article on Franchise Times.

Ramon DeLeon, a local Chicago Dominos owner recently highlighted yours truly in a video.  His video was thanking Maura Hernandez and myself for ordering his food for our lunch series we host here. 

Why a video?  Why spend the time thanking us for simply ordering?

Many reasons.  Ramon has his twitter set up to constantly search for users talking about lunch, pizza, dominos, etc.  Through the use of social media tools, Ramon found out about our order, along with our previous ordering history (because we talk about it online). 

This simple 1 minute video went viral.  Attendees at the lunch were able to view, folks watching us on Twitter (through the use of hash tags) viewed, my followers (and theirs, for those who “re-tweeted”) watched, and now I am sharing with you. 

Ramon made a 1 minute video.  Countless number of people saw his brand.  Good use of time?  I think so!

Click here to view the video on Viddler.