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Posts Tagged ‘JG Social Media Tips for Twitter’

Corporate robot was managing their online and social marketing strategy in a space where consumers turn to talk with human beings.

If you are on Twitter, have a strategy.        If you are on Facebook, have a strategy.        If you are online, have a strategy.

Common theme today is strategy and the dire need for one, whether you are online for personal reasons or online for professional purposes. Perhaps this should be filed as a rant, or perhaps should not be written at all; however, I enjoy writing what I am thinking.

So where is this coming from? A conversation with an extremely friendly gentleman who I sat next to on my Southwest flight last week.

I settled into my normal (or however normal it can be) routine when I fly Southwest and turned to my row-mate to say hello and learn more about him; a flight in conversation is a much better use of time than a flight watching a movie. We ended up talking for the majority of the flight about social media, but more as he knew social media and believed social media was: twitter.

We started with a crash-course (our flight was only 2 hours long, and I tend to be long-winded) in how Twitter, Facebook, LinkedIn, Blogging, etc are simply platforms to engage with business partners, current customers, potential partnerships and customers, and build brand awareness. Then we moved onto Twitter. Unfortunately his experience with Twitter was with, what I would call, billboarding and viewed Twitter as an advertising tool (billboarding) to push content onto the online world, push their message to customers online, and simply convert their offline marketing strategy with their online marketing strategy.

He was, after all, a consumer at that point AND part of a brand who wanted to push their content in the online world.

Fast forward about three months, and he convinced his company to go social media and begin their journey with Twitter and Facebook. Three months after their launch the company was trying to figure out why their Twitter followers were low and their Facebook FanPage was not growing at the same rate of others. Unfortunately they are not the first, only, nor last brand to experience this.

Thirty minutes and a coffee after landing – and the availability to connect to the internet – it was very clear what happened. I will share a bullet list of what went wrong:

  • Company had a lack of strategy
  • Company had a lack of understanding of platforms available
  • Spaghetti approach – they threw everything onto the wall and see what sticks BUT never had conversations
  • Employees engaged and spearheading the campaign had limited knowledge of online branding
  • Assuming offline strategy would convert easily online based on limited exposure

What went correctly:

  • Company knew the importance of social media and thought it imperative for their presence online
  • Company had produced some wonderful content to share online (articles, press releases, highlights)
  • Employees involved did not give up, were trying to learn and reach out, and truly believed in their company (I hope they do receive special recognition)

Where did this bring us? In the end of the day, the company had great content they were pushing into the online space but never talked with (or responded to) their followers and customers. The company did not have any metrics in place to judge and measure their success with social media.

Corporate robot was managing their online and social marketing strategy in a space where consumers turn to talk with human beings.

My suggested changes to their approach were simple, easy to change in the short-term, and would yield them some quick turn around. There certainly is more this company can explore, but until the responsibility is taken upon (or delegated) to oversee the social media strategy, step one is a giant step in the right direction.

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Jon Bishop from johnbishop.com had another great article the other day: Get More ReTweets Out Of Your ReTweet Button. In the article, Bishop discusses some of the important functions your retweet button should do/have. A few of  his suggestions include:

  • Shorten your link
  • Use retweetable titles
  • Give you credit
  • Make it simple

These are some great suggestions, and are often overlooked (as Bishop comments as well) by many. Additionally, I think a major missed opportunity in the world of twitter (and the knowledge of search engines pulling your tweets) is keywords. Not only do keywords allow you to be found on twitter searches (for tweets or for people) but also allows followers and users alike to quickly understand who you are, what you do, and what this tweet may be about.

Using the K.I.S.S. rule is best on Twitter; keep it simple with shorter and trackable links, make sure people can easily find you, and use keywords in the tweet and title. By keeping it simple, you allow more characters to be used by 2nd or 3rd dregree RT’s!

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A good friend of mine forwarded an article on proven ways to get retweeted on twitter.  I think she sent this article because she knew I would enjoy and she knew I would have more than two cents to talk about.

Boy was she correct.

This is a subject that many brands are looking to conquer and learn how.  I’ll tell you one thing, bar none, there is NO guaranteed way to get retweeted.  It’s similar to guaranteeing a person will be in a certain mindset, have the same schedule every day.  If you can guarantee that, I know a lot of extremely large brands who would pay through the nose for this.

It simply is not true. 

However, the article does have some wonderful pointers, enough so that I have decided to share it with you – but with the previous disclaimers. 

A few of the proven (based on numbers – not percentages, which I think is where the author looses me) methods include: what URL shorteners to use, common words and phrases and punctuation.

I will agree here.  Take your time to use the correct punctuation and words/phrases and I might be more inclined to retweet you.  However, content is still king and will overrule many of these. 

Give me a tweet with information, catchy, and link to a good article and I will resend [retweet] to my followers. 

Click here to read the full article.

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